The12Project
12 Months, 12 Fashion Films, 12 Editorials, 12 Fashion Designers, 12 Models, 12 Themes. The12Project is not only a story about fashion, it’s also about art & passion and the world we live in.The12Project introduces fashion designers’ creation through online videos and editorials. Every month, The12Project discusses a theme. Each one explores its own way to deliver a symbolic and unique message you can discuss. At the end of a 12 months-cycle, the 12 videos will merge to give birth to a new 12-minute movie.
BORN
Synopsis: Is there life before life?
Theme of the month : Woman
The first of a series of twelve short fashion films, BORN evokes the theme of birth. The first production of The12Project focuses on the miracle of life and those who have been bestowed with the power to bring it into the world: womankind.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Patrycja Matysiak
Make Up Artist:
Wallace Woo
Director of Photography & Post-production:
Olivier Pagny
Script:
Fabien Ghernati
Consultant:
Sara Noel
Photos:
Hadi Moussally & Olivier Pagny
Model:
Laetitia Eido
Fashion Designer:
Manish Arora / SS15
Furniture Designer:
Vitra / Amoebe Highback
Special Thanks to:
Totem Fashion
Thanks to:
Aurelie Bezard
François Bietry
Stephane Coussement
Marine Lagarde
Sarah Lefils
Lola Maraninchi
Sylvain Marcoux
Sebastien Michel
May Moussally
Elisa Palmer
Words:
RJ Arkhipov
NARCISSUS
Synopsis: What are the origins of the senses?
Theme of the month : Senses
NARCISSUS is the second film from The12Project's series of short fashion films and revolves around the senses. The ephemeral cry that concluded BORN heralds The12Project into an exploration of the senses as we take our first steps of our existance.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Hadi Moussally
Assistant Fashion Stylist:
Marie Scirocco
Hair Stylist:
Sadek L.
Make Up Artist:
Wallace Woo
Director of Photography & Post-production:
Olivier Pagny
Script:
Fabien Ghernati
Photos:
Hadi Moussally & Olivier Pagny
Model:
Deila Vogur
Fashion Designer:
Julien Fournié / AW14
Accesories:
Laura Girbal
Special Thanks to:
Totem Fashion
Thanks to:
Marine G
Hayat Gaamouche
Sarah Lefils
Lola Maraninchi
Sebastien Michel
May Moussally
Elisa Palmer
Words:
RJ Arkhipov
LIVE
Synopsis: What is the position of individual freedom in a surveillance society?
Theme of the month : The Politics
LIVE is the third film of The12Project series. After the nascent BORN and the curious exploration of the senses in NARCISSUS, LIVE questions individual freedom in society. The freedom to live one's life in harmony with the perpetual gaze of politics.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Photos:
Hadi Moussally & Olivier Pagny
Model:
Anonymous
Fashion Designer:
Maison M.Marceau
Thanks to:
Fabien Ghernati
Sarah Lefils
Lola Maraninchi
May Moussally
Pierre - François Rousseaux
Wallace Woo
Words:
RJ Arkhipov
KULESHOV
Synopsis: What place does beauty hold in our society?
Theme of the month : The Beauty
Following the political questions raised in LIVE, KULESHOV focuses on the subjectivity and polysemy of beauty. By toying with the concept of perspective and with a succession of images in the style of Kuleshov, The12Project pays tribute to the filmmaker in an attempt to capture the very essence of beauty itself and convey the emotions that are synonymous with it.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
Make Up Artist:
Wallace Woo
Director of Photography & Post-production:
Olivier Pagny
Photos:
Hadi Moussally & Olivier Pagny
Model:
Adina
Fashion Designer:
Charlie Le Mindu
Thanks to:
Jean Assem Privé
Maxime Leroy
Words:
RJ Arkhipov
FALL
Synopsis: Can love conquer all?
Theme of the month : The Love
FALL echoes KULESHOV, because beauty is naturally connected to love. To be in love is to seize an ultimate beauty. The oneiric tone present in FALL is an attempt to convey the feeling of falling in love. Its light-headedness, its glory, its drive.
Credits
Production:
h7o7
Director:
Hadi Moussally
Music:
Ave Maria - Franz Shubert
Singer:
Marie Scirocco
Sound Design:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA & Hair:
Alexandre Jeanson
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Photos:
Hadi Moussally & Olivier Pagny
Model:
Bonni Miller
Fashion Designer:
Andrea Crews
Special Thanks to:
Station Service
Thanks to:
Maha Abas
Marie Elsa Batteux Flahault
Louise Cottin
Nicolas Druet
Fabien Ghernati
Selim Henkaoui
Marine Lagarde
Lola Maraninchi
May Moussally
Jean Francois Soler
Words:
RJ Arkhipov
WILD
Synopsis: Is mankind compatible with nature?
Theme of the month : The Environment.
Love lifts us high. Returning to earth can be an abrupt experience. But one that awakens us to stop and take an unfettered look on life. The very nature of life. Be it wild or civilised, transitory or sedentary, we all are vital components of nature. Between sky and earth, we must endeavour to co-exist with the elements. To live in symbiosis with the ever-changing forces of nature.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA:
Celine Martin
Hairstylist:
Alexandre Jeanson
Director of Photography & Post-production:
Olivier Pagny
Script:
Charbel Kamel
Photos:
Hadi Moussally & Olivier Pagny
Model:
Raffaella Napoli
Fashion Designer:
Bowie Wong
Special Thanks:
Totem Fashion
Maxime Leroy
Thanks to:
Aim Day
Lola Maraninchi
Jean Assem Privé
Words:
RJ Arkhipov
YEARN
Synopsis : What defines man?
Theme of the month : The Man.
The skies are in perpetual conflict with the seas. Winds reach low and whip the waves into a salty frenzy. The tides reach up and impregnate the air with its brine kiss. These two entities become metaphors for gender in man's stuggle to define himself. Nature cannot be at peace until man is at peace with himself. YEARN is an internal exploration of man's gender identity and what it means to be a man.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Poetry:
XY
Words & Narration:
RJ Arkhipov, Poet
Sound Design:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA & Hair:
Wallace Woo
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Photos:
Hadi Moussally & Olivier Pagny
Model:
Thomas Lagrève
Fashion Designer:
Icosae SS16
Special Thanks:
Natalia Sultanova
Thanks to:
Creative Door
Lola Maraninchi
May Moussally
Words:
RJ Arkhipov
INSTINCT
Synopsis : Do we define art? Or does it define us?
Theme of the month : The Art.
For millennia, humanity's unanswered questions have been the life force of art. Art is an entity as ungraspable as the questions it struggles to answer. It is in man's search for these answers, in the cathartic nature of creation, that he comes to be defined by the very universe he crafted to find his answers.
Credits
Production:
h7o7
Director:
Hadi Moussally
Illustrations:
Fabien Ghernati
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA:
Wallace Woo
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Assistant:
May Moussally
Photos:
Hadi Moussally & Olivier Pagny
Model:
Diane Pernet
Fashion Designer:
Dries Van Noten
Veil:
Miguel Villalobos
Special Thanks:
Diane Pernet
Thanks to:
Clemence Duquenne
Sarah Lefils
Camille Le Bot
Words:
RJ Arkhipov
AIDENTITI
Synopsis : Who do I haunt?
Theme of the month : The Identity.
Drawing inspiration from Nadja, André Breton's novel that explores the theme of identity and opens with the line "Qui hante-je ?" (Who do I haunt?), we came to a conclusion: Our lives are green screens. We are locked within them. Bound to play the starring role in a story that has been written for us by the piercing gaze of society. We can allow ourselves to be haunted and defined by the backdrop or we can take the chroma key and unlock the true self within.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA:
Wallace Woo
Hairstylist:
Alexandre Jeanson
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production & Motion Design:
Olivier Pagny
Graphics & Assistant:
Fabien Ghernati
Photos:
Hadi Moussally & Olivier Pagny
Model:
Rei Shaffer
Fashion Designer:
Isabel Marant SS16
Jewelry:
Satellite
Shoes:
Apologie
Special Thanks:
Isabel Marant
Thanks to:
Albine Bessire
Aurelie Bezard Bietry
François Bietry
Maryne Buissonnier
Simon Debatisse
Marine Deleu
Ludovic Delpierre
Sandra Le Diouron
Macha Eliez-François
Hayat Gaamouche
Selim Hankaoui
May Moussally
Beatrice Plunket
Didier Sain
Station Service
Words:
RJ Arkhipov
CHERISH
Synopsis : Is blood thicker than water?
Theme of the month : The Family.
In The12Project December production Cherish, we have chosen to explore the dark side of the family with a particular focus on the interplay between societal expectations and the need to present a polished façade of our kin. In a society obsessed with filtering reality to render it more aesthetic and at a time of year where keeping up appearances reaches a climax, we have sought to tackle the picture-perfect representation of the family. No family is perfect and the family we choose is of no less importance than the one we are born into. Whether yours closely resembles the idyllic, airbrushed one on the cereal packet or not, we implore you cherish those you choose to call family.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA:
Wallace Woo
Hairstylist:
Alexandre Jeanson
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Script & Assistant:
Fabien Ghernati
Assistant:
Lola Maraninchi
Photos:
Hadi Moussally & Olivier Pagny
Model:
Nala Luna Diagouraga
Fashion Designer:
Sergio Daricello SS16
Jewelry:
Saskia Diez
Shoes:
Maison Ernest
Art Homeware:
Ligne Blanche Paris
Furniture Designer:
Vitra
Menswear Designer:
L'Apièceur
Male Model:
Zelig Wilson
Special Thanks:
Ludovic Menard
Totem Fashion
Thanks to:
Rj Arkhipov
Gemma Bedini
Andre Bordji
Isabelle Bordji
Leon Chong
La confiserie
Dominique Dorwling Carter
Tristan Hervault
Camille Mann
Sylvain Marcoux
Tommy Marcus
Pierre Pelegry
Joao Pinto
Jean Assem Privé
Stéphane Saclier
Words:
RJ Arkhipov
CONFLICT
Synopsis : Cultural misappropriation or allophilia?
Theme of the month : The Changing.
In The12Project January production CONFLICT, we felt compelled to discuss the controversial subject of cultural appropriation. The corners of the world are stretching toward each other longingly as borders blur and languages find familiar tongues. And we… we are caught in the fold. Our encounters with cultures foreign to our norms are soaring and, with them, our horizons. For now, we have only dipped our toes into the deep, but we are enchanted. Thirsty to dive in… to pertain to the cultures we encounter. Yet we hesitate. Why? Because the water is not still. A wind grazes its surface, and the ripples carry questions of the integrity of our intentions. Society encourages acceptance of other cultures, but in turn targets those who choose to adopt the beauty they discover. We do not hold the resolution, but our January production, CONFLICT, seeks an answer to the extant question: Is it acceptable to emulate aspects of a culture without misappropriating it and, if existing, what are the limits?
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA:
Wallace Woo
Hairstylist:
Alexandre Jeanson
Hairstylist Assistant:
Aimie Benanan
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Script & Assistant:
Fabien Ghernati
Photos:
Hadi Moussally & Olivier Pagny
Model:
Alexandre Jeanson
Fashion Designer:
Songzio
Special Thanks:
Ludovic Menard
Totem Fashion
Thanks to:
Rj Arkhipov
Gemma Bedini
Andre Bordji
Isabelle Bordji
Leon Chong
La confiserie
Dominique Dorwling Carter
Tristan Hervault
Camille Mann
Sylvain Marcoux
Tommy Marcus
Pierre Pelegry
Joao Pinto
Jean Assem Privé
Stéphane Saclier
Words:
RJ Arkhipov
ORGASTIC
Synopsis : Can we truly live without the prospect of death?
Theme of the month : The Fantasy.
One year has elapsed. One full orbit around our star. We have come full circle and in death will find new life. In our February production ORGASTIC, the ultimate chapter of a yearlong story of fashion and philosophy, we seek the answers to many questions. Why do we strive to live? To create? To care? What drives us forward in our moribund journeys? Is it love? Or is it sex? Perhaps they are the same thing. Inspired by the French expression La Petite Mort (The Small Death) — synonymous with orgasm — we set out to evoke the idea of life from death. After all, it is through orgasm — La Petite Mort — that new life is created.
Credits
Production:
h7o7
Director:
Hadi Moussally
Original Music:
Max Romain
Fashion Stylist:
Marie Scirocco
MUA:
Wallace Woo
Hairstylist:
Alexandre Jeanson
Director of Photography:
Marine Lagarde & Olivier Pagny
Post-production:
Olivier Pagny
Script & Assistant:
Fabien Ghernati
Photos:
Hadi Moussally & Olivier Pagny
Model:
Feline Barre
Fashion Designer:
Jean Paul Gaultier
Headpieces:
Atelier Jeanson & Raimbaud
Special Thanks:
Ludovic Menard
Totem Fashion
Thanks to:
Rj Arkhipov
Gemma Bedini
Andre Bordji
Isabelle Bordji
Leon Chong
La confiserie
Dominique Dorwling Carter
Tristan Hervault
Camille Mann
Sylvain Marcoux
Tommy Marcus
Pierre Pelegry
Joao Pinto
Jean Assem Privé
Stéphane Saclier
Words:
RJ Arkhipov
The12Project
At the end of a 12 months-cycle, the 12 videos will merge to give birth to a new 12-minute movie.
The project explained
Teaser
12 Awards & Nominations
2017
• Mexico Fashion Film Festival, Mexico City, Mexico
Winner – Best Cinematography, Best Sound Design & Best Editing
• Bucharest Film Awards, Bucharest, Romania
Runner-Up – Best Web Short
• Bucharest Film Awards, Bucharest, Romania
Nomination – Best Experimental & Best Cinematography
• Sarajevo Fashion Film Festival , Sarajevo, Bosnia and Herzegovina
Nomination – Best Costume Design
• Fashion Clash Fashion Film Festival , Maastricht, Netherlands
Nomination – Best Emerging Talent
2016
• ShortPole London IFF, London, UK
Winner – Best Web Short
• Porto Fashion Film Festival, Porto, Portugal
Nomination – Best International Cinematography
• London Fashion Film Festival, London, UK
Nomination – Best Costume Design
• Canadian International Fashion Film Festival, Toronto, Canada
Nomination – Best Emerging Fashion Film
2017
• Sarajevo Fashion Film Festival, Sarajevo, Bosnia and Herzegovina / December 2017
• Fashion Clash Fashion Film Festival, Maastricht, Netherlands / November 2017
• Bucharest Film Awards, Bucharest, Romania / October 2017
• Caribbean Fashion & Arts Feature Festival, Arima, Trinidad and Tobago / October 2017
• InShort Film Festival, London, UK & Gdansk, Poland / September 2017 & October 2017
• ASVOFF, Paris, France / July 2017
• Fashion Films RD, Santo Domingo, Dominican Republic / July 2017
• Mexico Fashion Film Festival, Mexico City , Mexico / March 2017
• Bucharest ShortCut CineFest, Bucharest , Romania / February 2017
2016
• Chhatrapati Shivaji International Film Festival, Pune, India / December 16
• Santiago International Fashion Film Festival, Santiago, Chile / November 16
• Fashion Film Fest Istanbul, Istanbul, Turkey / November 16
• International Fashion Film Festival Brussels, Brussels, Belgium / October 2016
• London Fashion Film Festival, London, UK / September 2016
• Porto Fashion Film Festival , Porto, Portugal / September 2016
• Fashion Film Festival Milano, Milano, Italy / September 2016
• Fashion Film Festival Chicago, Chicago, USA / September 2016
• Canadian International Fashion Film Festival, Calgary , Canada / July 2016
• ShortPole London IFF, London, UK / May 2016
• Proceso De Error, Valparaiso, Chile / May 2016
• Bokeh South Africa Fashion Film Festival, Cape Town, South Africa / April 2016
21 Official Selections
2017
• Widmertheodoridis 10 years anniversary, Zurich , Switzerland / January 2017
2016
• Puertas Cambiantes Valparaiso Chili , Valparaiso, Chile / May 2016
• Creative Door - The12Project Annual Exhibition, Paris, France / March 2016
2015
• 59RIVOLI - Nuit Blanche Paris, Paris, France / October 2015
4 Exhibitions