Salma Zahore x Âme atelier

PhotoFilm

Jan 4

Salma à la plage سلمى ع البحر

A short film about self-discovery and reflection, set on a peaceful beach of Sitges. Featuring Salma Zahore and styled in collaboration with Âme atelier, the film combines fashion and introspective storytelling.

Guided by the artistic vision of Hadi Moussally, beautifully shot and edited by Olivier Pagny, and set to the music of "Touba" by Abdel Halim Hafez, the film creates a uniqueand evocative experience.

Credits

Artistic Director:
Hadi Moussally

Director of Photography & Editing:
Olivier Pagny

Music:
"Touba" by Abdel Halim Hafez

Photos:
Olivier Pagny & Hadi Moussally

Production:
h7o7

Starring:
Salma Zahore

Collaboration with:
Âme atelier

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Cagole

The concept for the film began with an exploration of the word "cagole" as it appears in renowned French dictionaries, where the term is defined with a notably condescending tone. This prompted a reflection on how society views women labeled as "cagole."

As you can hear in the video, for most people, a cagole is a superficial, vulgar, uneducated woman, as evidenced by the dictionary definitions and the stereotype of the cagole conveyed in popular culture. Cagole actually comes from the word cagoulou, the apron worn by date factory workers in Marseille at the end of the 19th century. At first Italian, then mostly North African in the 1980s, these women hoped every day to find work in these factories so they could survive and feed their families.

But if you think of the idea, a Cagole is an empowering woman who does what she wants with her body.

With this first autumn-winter collection, the designer of me Atelier is paying tribute to the cagole of yesterday and today. They wanted to highlight her unique aesthetic with strong, bold prints and colours. For them, the cagole is a strong woman who doesn't back down in the face of obstacles. A woman with an outspokenness that helps her get on in life. Today's cagole is a woman who is not afraid to be hedonistic. She fully embraces herself and frees herself from patriarchy.