The12Project 2016

12 Months, 12 Fashion Films, 12 Editorials
12 Fashion Designers, 12 Models and 12 Themes

Synopsis : 12 Months, 12 Fashion Films, 12 Editorials, 12 Fashion Designers, 12 Models and 12 Themes
A story BORN of the rejection of the NARCISSUS nature of modern film. Within our chapters LIVE questions. Inspired by the philosophy of KULESHOV, we went in pursuit of the FALL of the WILD art of film for film’s sake. We YEARN for a new wave of fashion film. One that can draw on our INSTINCT and AIDENTITI, but equally CHERISH the important issues that provoke CONFLICT in society so that may reach an enlightenment of ORGASTIC virtue.

Credits _____

Produced by

Film by
Hadi Moussally

DOP & Post-Production
Olivier Pagny

Hadi Moussally & Olivier Pagny

Original Music & Sound Design
Max Romain

Fashion Stylist
Marie Scirocco

Make Up Artist
Wallace Woo

Hair Stylist
Alexandre Jeanson

Graphic Designer
Fabien Ghernati

RJ Arkhipov

Adina, Alexandre Jeanson, Bonni Miller, Diane Pernet, Deila Vogur, Feline Barre, Laetitia Eido, Nala Luuna, Raffaella Napoli, Rei Shaffer, Thomas Lagreve, Zelig Wilson

Fashion Designers
Jean Paul Gaultier, Isabel Marant, Dries Van Noten , Manish Arora, Andrea Crews, Julien Fournié, Sergio Daricello, Icosae, Charlie Le Mindu, M.Marceau Paris, Songzio, Bowie Wong


h7o7 is a duo based on the crossed visions of Hadi Moussally and Olivier Pagny. From directing to post-production through production, h7o7 is fascinated by the image, both in its aesthetic dimension and in its semantic vision. Alternative, experimental and innovative, their projects are on the frontier of experimental, documentary and fashion, seeking to extract their deep meaning while emerging from the codes of the medium. The duo multiplies artistic collaborations in a permanent quest for creative sharing and accessibility to the greatest number.
The main objective of h7o7 is to enable the making and promotion of films and photos where they privileged the mixture of genres between experimental, documentary, fashion and fiction. This is where the «hybrid» vocation starts.
Since 2014, h7o7 created 8 awarded films and photos artistic projects. And in 2020, they received a more than 16 awards, 40 nominations and 130 festival selections.

h7o7 est un binôme basé sur les visions croisées de Hadi Moussally et Olivier Pagny. De la réalisation à la post-production en passant par la production, h7o7 est fasciné par l’image, tant dans sa dimension esthétique que dans sa vision sémantique. Alternatifs, expérimentaux et innovants, leurs projets se posent à la frontière de la mode, cherchant à en extraire le sens profond tout en se dégageant des codes du milieu. Le duo multiplie les collaborations artistiques dans une quête permanente de partage créatif et d’accessibilité au plus grand nombre.
L'objectif principal de h7o7 est de permettre la réalisation et la promotion de films et de photos où ils privilégient le mélange des genres entre l'expérimental, le documentaire, la mode et la fiction. C'est là que naît le terme "hybride".
Depuis 2014, h7o7 a réalisé 8 projets artistiques de films et photos primés. Et en 2020, ils ont déjà reçu plus de 16 prix, 40 nominations et 130 sélections dans des festivals internationaux.


14 rue Charles V
75004 Paris, France

+33 7 78 79 78 29‬

SAS au capital de 4000€
R.C.S. Paris 824 143 671 00017


  • 04.12.2020"Ophelia" will be screened in "International Encounter of Filmmakers - Esto Es Para Esto 2020" / Monterrey (Mexico)
  • 04.12.2020"Ophelia" will be screened in "Sarajevo Fashion Film Festival 2020" / Sarajevo (Bosnia and Herzegovina)
  • 02.12.2020"Oh Boy!" & "Ophelia" will be screened in "Bogotá Music Video Festival 2020" / Bogota (Colombia)
  • 01.12.2020"Bellydance Vogue" will be screened in "Knowbox Dance Film Festival 2020" / Cholula (Mexico)
  • 28.11.2020"Ophelia" will be screened in "Moscow Shorts 2020" / Moscow (Russia)
  • 27.11.2020"Oh Boy!" will be screened in "Catania Fashion Film Festival 2020" / Catania (Italy)
  • 25.11.2020"Ophelia" will be screened in "CinéFashion Film Awards 2020" / Los Angeles (USA)
  • 23.11.2020"Oh Boy!" will be screened in "Festival Constante 2020" / Buenos Aires (Argentina)
  • 20.11.2020"Ophelia" will be screened in "Chelsea Fashion & Film Festival 2020" / New York (USA)
  • 20.11.2020"Ophelia" will be screened in "International Art Film Festival 2020" / London (UK)
  • 19.11.2020Hadi Moussally will do a Zoom Panel for "DanceXchange" in partnership with"Flatpack Festival 2020"
  • 18.11.2020"Bellydance Vogue" will be screened in "Flatpack Festival 2020" / Birmingham (UK)
  • 15.11.2020"Ophelia" will be screened in "InShadow Lisbon Screendance 2020" / Lisbon (Portugal)
  • 14.11.2020"Bellydance Vogue" will be screened in "FilmFest by Rogue Dancer 2020" / Raleigh (USA)
  • 14.11.2020"Ophelia" will be screened in "Fashion Film Festival Istanbul 2020" / Istanbul (Turkey)
  • 07.11.2020"Bellydance Vogue" will be screened in "Short To The Point 2020" / Bucharest (Romania)
  • 06.11.2020"Ophelia" will be screened in "Bucharest Fashion Film Festival 2020" / Bucharest (Romania)
  • 05.11.2020"Ophelia" will be screened in "Andromeda Film Festival 2020" / Istanbul (Turkey)
  • 03.11.2020"Ophelia" will be screened in "Prague International Monthly Film Festival 2020" / Prague (Czech Republic)
  • 01.11.2020"Bowl Of Cherries" will be screened in "Vertifilms Prague 2020" / Prague (Czech Republic)